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Toyota’s Good for Cricket Prize Draw Raises Over £290,000 for Local Clubs Across the UK (including Northern Ireland).

The initiative was launched in the UK earlier this year as part of Toyota’s partnership with the England and Wales Cricket Board (ECB), Cricket Scotland and Cricket Ireland.

Introduced with the long-term goal to support grassroots cricket, the prize draw aims to help clubs raise vital funds for equipment, kits, coaches and facilities. More than 700 cricket clubs across the UK signed up for free this year, with each participating club being allocated digital tickets for supporters to purchase, of which 100% of proceeds go directly to participating clubs.

Toyota’s investment into junior cricket programmes has supported almost 70,000 children between the ages of 5-9 across the UK (including Northern Ireland) experience cricket.

Scott Thompson, President and Managing Director at Toyota commented:

“Through our partnerships with the ECB, Cricket Scotland and Cricket Ireland, we aim to inspire both the current and next generation of players, volunteers and fans who make cricket happen. The success of the Good For Cricket Prize Draw not only demonstrates the impact our cricket partnerships have had in its first year, but also the passion within local cricket communities and their eagerness to support their local club.

“We’re excited to continue making real-life impact over the coming years within the game of cricket and look forward to seeing what the Good for Cricket Prize Draw can achieve next year.”

Looking ahead to 2026, Toyota will continue working alongside the ECB, Cricket Ireland and Cricket Scotland to further grow participation of the sport at a grassroots level. Alongside giving the tools to clubs to help increase community involvement with their local clubs and creating more opportunities for players, volunteers and fans at every level of the game.

The Toyota Good for Cricket Prize Draw will also return for a second year, continuing its mission to support and enhance grassroots cricket across the UK (including Northern Ireland).

ENDS