Cricket Ireland is pleased to announce a new partnership with SD Bell & Co Ltd, who join as the Official Tea and Coffee Partner of Cricket Ireland for the 2026 season.
The agreement will see SD Bell & Co provide tea and coffee offerings across the remaining Cricket Ireland home internationals and Club Cup competition inals Days, enhancing the matchday experience for players, officials and fans alike.
Founded in Belfast and with a heritage spanning over 140 years, SD Bell & Co is one of Ireland’s oldest independent tea merchants and coffee roasters. The partnership brings together two organisations with deep-rooted histories and a shared commitment to quality and community.
Robert Bell, Managing Director of SD Bell & Co, said:
“SD Bell & Co is thrilled to announce an exclusive partnership with Cricket Ireland as their Tea and Coffee Partner. I am delighted to be partnering with Cricket Ireland. As Ireland’s oldest independent Tea Merchants and Coffee Roasters, we go back 140 years, almost as far as Cricket Ireland, who celebrate 100 years next year. We look forward to a summer of high quality play, interrupted only by breaks for tea, rather than rain!”
Sarah Keane, CEO of Cricket Ireland, said:
“We are delighted to welcome SD Bell & Co as our Official Tea and Coffee Partner. It’s fantastic to be working with a long-established Irish brand that shares our passion for quality and heritage. Their presence will enhance the matchday experience for our fans, while also strengthening the community feel that is such an important part of cricket in Ireland.”
As part of the partnership, SD Bell & Co will benefit from brand visibility across Cricket Ireland channels, including matchday activations, digital promotion and integrated content.
This partnership reinforces Cricket Ireland’s continued commitment to working with trusted Irish brands to elevate the matchday environment and increase the visibility of the game the international arena rights through to the grassroots game.
