Cricket Ireland has announced that Tourism Ireland will sponsor both the Ireland Men’s & Women’s team at the upcoming ICC World T20 which gets underway in India next month.
The partnership sees a renewal of a partnership between the two organisations following the successful sponsorship of the team during last year’s World Cup in Australia and New Zealand, which saw the Tourism Ireland logo prominently displayed on Ireland’s shirts to a global audience of hundreds of millions.
The deal was confirmed at a media event at Malahide today, which was attended by members of the Ireland Men’s and Women’s World T20 squads. Ireland’s Men will play a minimum of three matches in the tournament and have been drawn against Oman, Bangladesh and the Netherlands in the initial stages, while the Women’s side take on New Zealand, Sri Lanka, South Africa and Australia.
The deal presents Tourism Ireland with an excellent opportunity to leverage the popularity of the Ireland cricket team in India and other cricket-loving countries.
Tourism Ireland intends to leverage the huge, positive media exposure of the tournament – with its Ireland.com logo prominently displayed on the team’s playing shirt; the logo will also feature prominently on the website and social media platforms of Cricket Ireland.
Niall Gibbons, CEO of Tourism Ireland, commenting on the deal said: “We are delighted to be associated with the Ireland cricket team and such a high profile tournament once again in 2016. Our sponsorship of the team in this year’s ICC World T20 offers us a superb opportunity to highlight the island of Ireland.
“It’s wonderful for us to be involved in a sport that has such a wide appeal in India and many of our other important tourism markets – and we look forward to connecting and communicating with a wide audience of cricket fans everywhere.”
“We are very pleased that Tourism Ireland will once again be coming on board as team sponsor for another major world tournament,” said Cricket Ireland CEO Warren Deutrom.
“With two teams partaking in this showcase event, we are delighted to once again be able to promote the island of Ireland to a global audience.
“India is cricket’s biggest market and we are confident we can spread a positive message of what Ireland has to offer to one of Tourism Ireland’s key emerging markets during one of the biggest international sporting events of the year.”
Ireland’s Men depart for India on February 24th, while the Women’s team depart on Tuesday March 1st.
You can follow Ireland’s ICC World T20 campaign on www.cricketireland.ie and by following Cricket Ireland on Twitter @Irelandcricket, Facebook & Instagram.
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