Certa’s Breaking Boundaries campaign
As Primary Ireland Women, Certa has sought to promote women’s cricket within Ireland and elevate the cultural significance of its brand, with it’s Breaking Boundaries campaign in 2023 challenging stereotypes and misconceptions around cricket with a fully integrated campaign that was supplemented by ‘lifting the lid’ short feature films that highlighted the unique traits of Ireland Women players seeking to realise their dreams through cricket. In 2024, Certa’s investment in Irish cricket led to Ireland Women’s T20I series being televised on Virgin Media, the first instance of Irish cricket airing on free-to-air in almost two decades.